In less than 24 hours, "Ashes," a music video for the upcoming blockbuster Deadpool 2, has hit the online jackpot. It's going viral, generating more than 4.2 million views as of the time of this post.
In the video, Ryan Reynolds's character Deadpool joins legendary songstress Celine Dion about halfway through, playing the role of backup dancer. He serenades the diva with interpretative dance in a pair of high heels. This absurdity is completely in line with the character, the movie, and the irreverence at the heart of both.
Everyone wants to go viral. It's the ultimate low-cost marketing effort. But how can you actually do it? How do you get total strangers talking about your product or service?
Use these six lessons from Deadpool and Celine Dion: